The success of every business is not determined by the visual interface, in fact, it is determined by the usability. There are many factors that affect the usability of the website such as the way it is used, the navigation system, etc.
Websites that are not designed effectively tends to perform poorly and this will increase the bounce rate and low time spent on the website. So what are the principles needed to make an effective web design? Let’s look at the principles that will help you design an effective, attractive, and appealing website.
Every good web design knows how to cater the needs of the users. Firstly, you need to determine what the audience coming to your website is looking for. Is the audience looking for fun, entertainment information, or business related discussions. Your business webpage should serve a useful purpose to the users and satisfy their need in the most effective manner.
People want to acquire the information they’re looking for easily without any hindrance. The communication between the visitor and the provider should be clear and easy. Therefore, it’s important to communicate the information clear to read. Some of the effective elements to add in your web design is organize the information using headlines, subheadings, bullet points etc.
- Use of white space
White space aka negative space is the empty space left on the page which is one of the key component required in web design. White space is all about use of visual hierarchy i.e. type, image, color. If you’re thinking of ignoring white space in web design you will end up with a cluttered and chaotic site which the users will find non-appealing and they will turn away. Your page should have ample space to make the webpage look clean and clear. It’s advisable to use white space effectively to make the site easy to understand.
The font San Serif refers to a contemporary font that is easy to readand understand. Arial and Verdana are easier to read online. The ideal size for your font to be used in web design is 16px with 3 typefaces max of 3 point sizes to keep you streamlined. It’s important to adapt the writing style which is easy to interpret.
- Establish visual hierarchy
Another principle that helps in creating a successful and effective website is a visual hierarchy. It’s the way user’s view things and perceives it. Don’t let the visual interface and web design confuse the viewer. Establishing visual hierarchy should be the top priority if you want your website to be effective. For example, if your website has ten items to post on the page you need to see which one to place the ones that are important in the first place. Your main priority is to gain visibility on the important elements on your webpage.
- Strive for simplicity
The keep it simple rule will continue to occur in every web design project. An average user comes to your site to find the information he’s looking for and choose to stay when he finds the website easy to navigate. In this concern, one needs to aim for simplicity when delivering the information on the website. Moreover, the webpage should not include any kind of advertisement that can block the content. This will assure that your website has a user-friendly page and is providing a good user experience.
Navigation is all about how the users navigate through your website. Some effective principles to keep in mind for navigation is to add a local page visual hierarchy, use breadcrumbs, clickable buttons, and upload the 3 click rule which tells that user will find the information within 3 standard clicks.
- Mobile friendly site
It has now become necessary for all the websites to design themselves in a mobile-friendly interface. If your website is not friendly you’re going to miss out on a large number of audience. A large amount of traffic is derived from mobile devices, therefore, it’s essential to build a dedicated mobile site that works on all mobile devices.
These are some of the few principles that should be considered when you’re planning to develop an effective website. Have a business objective in mind while designing a website and use these principles to get optimal results.
Lara Jason is a professional Content Manager working at a best Web Design company in Singapore. Lara has spent a considerable time in the field of content writing and has earned several recognition. Her interest revolves around web design, development, latest trends, tools, and much more. Besides, she likes to read books and explore new places.